A brand endorsing bad behaviour? In this age of really safe advertising, Eve Mattress’ ads stand out. And that’s the point. Mattresses are not exactly a high interest category. If the category’s advertising in the UK is similar to that of Australia, it’s awash with blah. These fiendish little stories, directed by Madcow’s Greg Bray make you smile. And you will remember them.
In one, a woman feigns pregnancy to reap the rewards that come along with it. In another, a newsagency couple dupes an old lady out of her lottery winnings.
How do they sleep at night? On an Eve Mattress, of course.
Brilliant, yes?
The advertising agency behind the campaign is Been There Done That, the strategic marketing company led by Dave Alberts, former executive creative director of Grey London. DOP was Christian Datum and editor, Nick Armstrong at Cut & Run.
You might also like
