Who's doing what in the world of commercial creativity.
Director, Greg Bray, has a thing for comedy. The ex-agency creative director, New Zealand expat makes commercials that are warm, funny and absurd. Commercials whose humour underlines product benefits in a way you can’t ignore. …
The appeal of boxing ads is meant to be their unadorned nature, their honesty. Real people. Real reactions. Real observations. No sales pitch or hype. But they’re so much better when adpeople get hold of them. This so …
A brand endorsing bad behaviour? In this age of really safe advertising, Eve Mattress' ads stand out. And that’s the point. Mattresses are not exactly a high interest category. If the category’s advertising in the UK is similar to that …
German director, Greg Bray, has a flair for comedy… …and characters. And, in case you hadn’t already noticed, he likes to walk on the wild side. He also claims to be a retired teenage breakdancing phenomenon. But that …