The world’s newest trend, country, meets The US’s enduring food trend, Philadelphia cream cheese, the singer whose face doesn’t match his music, Asian country singer, Travis Yee, and The US’ penchant for patriotic schmaltz.
Gut Miami has a wild sense of humour – as well as a flair for creative hits. The agency has created the cheesiest ad ever (that pun was unavoidable), Land of the Cream Cheese, timed exquisitely to launch just ahead of July The Fourth, aka American Independence Day.
Land of Cream Cheese is running on Spotify and Apple Music, supported with social UGC and OLV, with its foundation for fame the 132M+ TikTok videos of cream cheese-filled recipes and Travis Lee’s 1m TikTok followers.
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