Burger King Belgium’s campaign by Happiness Brussels is almost Pavlovian. The eye-catching visual campaign features coins lying in places where stray coins are often found – coins that relate to the price of a Crispy Chicken, Big King or Whopper burger.
The visuals don’t explicitly mention the price of the burgers. But if you count each coin collection, it is the correct amount for the burger featured in its ad.
Cleverly, the campaign ties into the Belgian Government’s #spendyourchange campaign that urges consumers to pay with their coins more often, to bring lost coins back into circulation.
