Apple Crush continues to be the gift that keeps on giving for those who are not friends of Apple. The newest Crush parody comes from Heat Initiative, a collective effort campaigning leading technology companies to eradicate child sexual abuse images and videos on their platforms.
Don’t Crush Childhood is a claymation spoof of Crush in which a young girl struggles to hold up the iPhone “crusher” as it descends on children’s toys and games. The spot ends with the call, Apple, build a future without child abuse.
Last year, Apple abandoned plans it had made in 2021 to scan iPhones for child sexual abuse materials under pressure from privacy advocates.
