Heinz’ slo-mo stampede of sausage dogs dressed up as hot dogs, Wiener Stampede, was shared 94,128 times on YouTube in the week before Super Bowl 50.
A 30 second version is running during the third quarter of Super Bowl 50. The 60 second version has been on YouTube since January 31, racking up 3,493,449 views by February 6 (US time), the day before the Super Bowl.
That this is a “love story” is underlined by the soundtrack – Harry Nilsson’s 1972 hit, Without You.
The ad is part of a larger campaign, Meet The Ketchups, by David’s Miami office – which explains why the dogs are running to jump into the arms of people dressed up as Heinz condiment bottles.
Anselmo Ramos, founder and chief creative officer of David, explained, “We tried to find something simple, visual and fun to communicate that hot dogs can’t resist the great taste of Heinz. So what better way than to introduce the extended Heinz Family than with a ‘weiner stampede’ during the Super Bowl? Heinz is an iconic American brand associated with great-tasting food and fun moments between family and friends, and its ads should reflect that.”
Heinz’ Super Bowl ad last year was the infamous grandma farting spot by Cramer-Krasselt. The agency announced only a month ago that David had been given Heinz’ Super Bowl brief.
Creative credits:
Agency: DAVID Miami
Founder, chief creative officer: Anselmo Ramos
Creative director (copywriter): Russell Dodson
Creative director (art director): Antony Kalathara
Copywriter: Juan Pena
Art Director: Ricardo Casal
Planner: Paul Ramirez
Production Company: Biscuit
DoP: Dan Holland
Executive producer: Colleen O’Donnell
Editing: Cut + Run
VFX & Design: The Mill LA
Sound design: Eleven Sound
