Heartache has been the catalyst for thousands of songs, but none backed by a music video like this. Hornet directors, Moth, were approached by Island Records and Norwegian singer/songwriter, Sigrid, to create a music video that dealt with heartache in an unconventional way.
The song is Focus. It’s sweet, sad and sensitive. To contrast this, Moth came up with the concept of a bold, frantic, but tender landscape that would allow them to explore the experience of heartbreak through a series of bodily reactions.
In their landscape, memories inhabit organs like the heart, brain, gut, and eyes. Over the course of the animation, the organs struggle with these memories – twisting, turning, compressing and fracturing to expel them from the body. However, by rejecting all these experiences, good and bad, the body is damaged.
At the track’s climax, a decision is made to reinterpret these memories and absorb them back into the body. Colour and life flow back into the organs, turning heartbreak into an experience of growth rather than defeat.
Moth began with a range of colours now associated with Sigrid’s bright and bold aesthetic to created different worlds for each organ, and drew on a range of animation techniques and software to give each body part its own look and feel.