Life is full of surprises—some good, some not so much. But when it comes to switching bank accounts, surprises are the last thing anyone wants. House 337 has used the humour inherent in ”not so good” surprises – like finding out your blind date is your father – in the latest campaign for the Pay.UK Current Account Switch Service (CASS).
The campaign continues the successful Maybe It’s Time to Switch platform with a fresh creative direction, Avoid Unwanted Surprises. It addresses the apprehensions of people who are financially stretched, approximately 45-50% of the UK adult population. For this demographic, financial control is paramount, and the idea of switching bank accounts can feel like a leap into the unknown. CASS guarantees a smooth, no surprises switch, providing peace of mind for all.
“Switching doesn’t have to be scary,” says Anthea Hughes, marketing business partner, CASS. “We’re here to show that with CASS, it’s a guaranteed smooth experience—no stress, no surprises. Our new campaign reflects the universal truth that life’s surprises are best kept out of your banking.”
The hero TVC is supported in cinema, YouTube, OOH, radio, press, and social media, with an extensive suite of creative executions:
Social Media: Six alternative short-form videos explore blind date disasters, from a date obsessed with their ex to one who brings a ferret along.
OOH & Press: Humorous depictions of everyday mishaps—such as getting loo roll stuck to your shoe or discovering your workmate found your Reddit account—connect the universal fear of unwanted surprises to the reassurance of switching with CASS.
New Sonic Branding: The campaign marks the debut of the new CASS sonic logo, an audio signature created by Massive Music that’s designed to reinforce brand recognition across all touchpoints.
Ross Newton creative director, House 337, commented, Everyone knows the pain of a bad date, the gut-churning realisation you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch. Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.”
Credits:
Client: Current Account Switch Service
Creative Agency: House 337
Chief Creative Officer:Josh Green
Creative Director: Ross Newton
Creatives: Caitlin Chakraborty, Indi Morland, Nick Coates & Gabriella Kohli
Head of Design: Matt Sanders
Design Director: Joe Chakravorty
Senior Motion Designer: Nick Dinnen
Strategy Director: Rebecca Zhang
Senior Strategist: Sam Chapman
Chief Growth Officer: Lucy Freedman
Client Managing Director: Diane Gracie
Head of Account Management: Katherine Thompson
Senior Account Director: Chris Johnson
Account Executive: Lovisa Briem
Head of Delivery & Integrated Production: Victoria Fisher
Project Director: Louisa Lewis
Senior Producer: Laura Melville
Senior Project Manager: Penny McNally
Production Company: Biscuit Filmworks
Director: Rosie May Bird Smith
Producer: Adam Oyejobi
Founding Partner: Shawn Lacy
Managing Director: Rupert Reynolds-Maclean
Executive Producers: Hanna Bayatti & Katie Keith
Head of Production: Emily Atterton
Production Assistants: Dalia Saeed & Adam Sarr
Director of Photography: Nanu Segal
Production Designer: Sarah Jenneson
Costume Designer: Wiz Francis
Casting Director: Emma Garrett
Hair & Make Up: Eve Coles
Editing Company: TenThree
Edit Producer: Maya Kilic
Editor: Beth Roberts
Edit Assistant: Puck Van Dijk
VFX, Colour & Sound: No.8
VFX, Colour & Sound Producer: Lisa Fox
Online: Toby O’Connell
Colourist: Johnny Tully
Sound Engineer: George Castle
Media Agency: The 7Stars
