TBWA Paris’ Pens underscores the power held by each hand in the defence of human rights, with its images made of pen tips and its tagline, “your signature is more powerful than you think.” The film won a Bronze Lion at Cannes this year in Animation Film Craft.

The making of video is not a Pens 2, not a ad sequel – it’s an explanation of the process. But along the way, Troublemakers has created an ad whose message is more insightful, more direct and more powerful than the original.

A single voice is also “more powerful than you think”. The voice of director, Onur Senturk, that opens this video demonstrates that. View this video for both the production insights and the human rights message beneath.

Amnesty International – Pens: Making Of from Troublemakers.tv on Vimeo.

Credits:
Client: Amnesty International
Agency: TBWA Paris

Creative directors:  Philippe Taroux & Benoit Leroux
Art director: Ingrid Varetz
Head of TV:  Maxime Boiron
Agency Producer:  Amer Zoghbi

Production Company: troublemakers.tv
Director:  Onur Senturk
Producer: James Hagger
Production Managers: Aurelie Chevalier & Cecile Alvarez
Production assistant: Charles-Philippe Bowles
1st Assistant director: Thomas Bidart

Motion capture: Mocaplab
Motion capture shoot director: Remi Brun
Motion capture supervisor: Frank Vayssettes
Motion Capture editor: Charles Fourgeront
Motion Capture assistant: Ahmed Turki

Co-producer & Post production: One More
Post Producer: Benjamin Darras
Art director: Johnny Alves
Post Production coordinator: John Meunier
VFX Supervisor: Eddy Richard
3D Artist: Francois-Xavier Gonnet
Modelling, Setup: Gwenhael Glon
Layout: Romain Durr
Animation: Jérémie Vidal
Layout, Lighting, Renders, Compositing: Jérome Rouvelet,Thomas Rodriguez, Tim Lebon & Victor Besse
R&D supervisor – Alain Xerri
Editor: Nicolas Larrouquere
Additional editing: Romain Bouileau
Flame operator: Hervé Thouement

Music: Iron Sky by Paolo Nutini, Dave Nelson & Charlie Chaplin
Music art direction: Philippe Mineur, Ferdinand Huet
Sound producer: Benoit Dunaigre
Head of Music & Sound: Olivier Lefebvre

All proceeds to the Tip Jar will go to Amnesty International.