Howatson+Company’s new campaign for UNSW Sydney (University of New South Wales) is visually striking. And that draws its audience into a message that sets UNSW apart. It’s that collaboration powers solutions.

The campaign is the next chapter in the university’s Progress for All platform reinforcing ‘how’ progress is achieved – the more perspectives that surround a problem, the better the solution.

In the animated film, the protagonist faces many obstacles to progress, be they cognitive or physical blocks to problem solving. With each challenge she draws upon a diversity of collaborators to successfully find the path forward. 

The film is set to a cover of Canned Heat’s Let’s work together to underline its point. The production itself is a demonstration of collaboration. Howatson+Company’s creative and sound design teams collaborated with UNSW students, staff and alumni to create a fresh take on the famous song.

Sofia Lloyd-Jones executive director, marketing & digital experience at UNSW, stated, “This is a significant milestone for our brand and reputation strategy. More than just a global top 20 ranked university, the campaign positions UNSW’s distinctive strength as our ability to bring together diverse perspectives, disciplines and expertise – working in partnership to solve complex, real-world challenges to achieve Progress for All.”

Richard Shaw, chief creative officer at Howatson+Company, added, “Progress for All is much more than a brand platform, it’s the University’s societal role. How UNSW achieves progress is the magic – and is achieved through perspectives, collaboration and challenging each other to always find a way forward.”

The campaign will be running across BVOD, YouTube and social, with the campaign also extending into out-of-home.

BTS of the video’s making: