When the client is a noodle café chain, the agency’s name, Hungry Boys, is both apt and witty. So is the campaign.

Wokker is a fast food cafe chain selling noodles. As you can imagine, its primary target audience is Gen Y men. As you know, this target audience really gets nonsense humour and has a reputation for its short attention spans.

So Hungry Boys gave Wokker’s target primary audience the campaign that would make it stop, look and Like, on the channels it’s watching. There are nine little ads in the campaign, each 10 seconds long.

Creative group head, Konstantin Kupriyanov, explained,  “We decided not to sell an obsessive message  – Just buy Wokker. Instead, we created an idea about a boy who reeeally loves Wokker. Moreover, we added some magic to this story, using the short video tricks that are so popular on Instagram, Vine and other social nets now. At first, we thought we’d do an expensive production and shoot the videos with professional cameras. But that wasn’t what the genre or the audience needed.”

You can turn on the sub-titles, but these ads are, in fact, all about the magic.

This one is called, May the force of Wokker be with you:

Here is the full set:

Creative credits:

Agency: Hungry Boys



Creative director: Vlad Sitnikov

Creators: Konstantin Kupriyanov & Arseniy Vorfolomeev

Editor: Arthur Mirochnichenko

Account managers: Kirill Bazarnov & Lubov Chubataya

Video editing: Maxim Malahov

Wokker: Co-founder of the cafes and inspirer of the idea: Alexey Gisak