Ikea definitely got in touch with its weird side in 2013:
There were angry gnomes in gardens.
And creepy dolls in homes.
But Italian agency, Auge Heaquarter has created a very human, very sweet, heartstring tugger called The Terrace for Ikea’s Bringing Spaces to Life campaign, using an age old formula (little) boy meets (little) girl.
If you have a heart, you have to love this ad.
Creative credits:
Agency: Auge Headquarter Milan
Executive creative directors: Federica Ariagno, Giorgio Natale
Creative director: Williams Tattoli
Art director: Federico Grassi
Copywriters: Niccolò Bossi, Anita Rocca
Senior producer: Silvia Cattaneo
Production Company: Mercurio Production
Director: Erik Van Wyk
Executive Producer: Luca Fanfani
Producer: Annalisa De Maria
You might also like
