Who's doing what in the world of commercial creativity.
For the last three years, IKEA has made it a mission to ensure that people throughout the world appreciate and enjoy everyday life at home. IKEA campaigns throughout the world have supported this aim. Now it has …
In 2012, Ikea created the smallest store. Two months ago, it created the smallest Instagram website. Three weeks ago, it created an interactive video catalogue. And now... Ikea has created an apartment that is a 9 …
Ikea’s standout ad ideas are not coming from one agency. They’re not coming from one country. They’re not from one mould. The impetus (and brave approvals) must be coming from Ikea. Ikea’s latest ad (by Bartle Bogle …
Ikea and Airbnb are offering up three showroom suites in Ikea Tempe as free alternatives to a night in a hotel. The idea was created by the Monkeys and Mango. On August 31, three sets of …
Never mind that Dad knows how to braid hair, Norwegian agency SMFB (creative) and MediaMonks (direction and production) have created a slice of family life story that could be yours (Jonathan has his first crush, …
The new global campaign for Ikea is a stunt. A really clever stunt. Because after all the songs were sung... and sung... ....so many songs were sung… and beds were flung, it still lacked something – a personality that …
By now everyone knows that Ikea is the home store for small space solutions. But Canada isn't Europe. And Leo Burnett Toronto found a reason for buying Ikea that doesn't assume its audience lives in …
...or looking at it another way, adland Russia’s surging creativity. Ikea has been making space saving ads for a while now. But Russia's trump them all. Russian agency, Instinct, has found a very cool way to …
Ikea definitely got in touch with its weird side in 2013: There were angry gnomes in gardens. And creepy dolls in homes. But Italian agency, Auge Heaquarter has created a very human, very sweet, heartstring tugger called The Terrace for …
