The thing about Google Glass videos is that their first person perspective goes straight through your eye to your heart. This video is all the more shocking for it.

Woman’s Day Through Glass was placed on YouTube just before International Women’s Day with this message: “Woman’s Day #throughglass is a project whose only purpose is to make people think, on this special day, about the condition of women in our society.”

Thinking is what you do after the two and a half minute PSA is over. Not everyone has had good thoughts about the video.

INNERKiLLS: “i don’t get it is it reall” [sic]

TheMatthewSh0w: “All I can think about while watching this is Ron Burgundy saying ‘boy, that escalated quickly’.”

Let’s disregard the content of the comments and look at the number of comments. It is an awareness campaign. It is achieving awareness. According to World Health Organization statistics, 35% of women have experienced either intimate partner violence or non-partner sexual violence in their lifetime. Awareness is essential.

Two London creatives, Luca Corteggiano and David Gentile, are behind the film. It was produced by BanjoEyes Films .

Google was not involved. It did its own thing for International Women’s Day – a video with a completely different mood.