It’s so simple it’s brilliant. Save a child with the Power of 5 extends to domestic Qantas flights the UNICEF and Qantas program, Change for Good, in which international travellers get to use the coins they’ve brought with them from overseas. The simple premise of offloading unwanted foreign currency after travelling on an international Qantas flight has amassed $28 million for UNICEF’s global child health, protection and education programs over the past 23 years. Overseas coins are useless ‘at home’.
Now, domestic travellers are being encourage to hand over their 5c coins with a simple on-board video that shows the difference these otherwise increasingly useless coins can make.
In addition to the video, iris created print, digital and social together with a complete redesign of the in-terminal collection points.
Iris Sydney executive creative director, Mike Spirkovski, said when he first saw UNICEF’s Change For Good envelope onboard an international flight many years ago he felt it was a simple and insightful idea – one that required no effort but a big reward in helping a child in need.“Unfortunately it doesn’t have the same impact domestically, as we are asking Aussie travellers to donate real, useful currency. Our challenge was to create the same behavioural leap in Australia and 5 Fund was it – turning our most useless coin into the most powerful change in the world. Almost everyone is stunned to hear that a five-cent coin can give a child two days of drinking water. The sad part is that the average Aussie wouldn’t even pick one off the floor and probably has hundreds of loose coins lying around the house or bottom of a bag.”
Unwanted 5c pieces can be placed in the envelopes provided in seat pockets on domestic flights and then into 5 Fund collection bins at arrival gates around the country. Just 50 cents can kick start a child’s education with books and pencils. $1.50 can immunise five children from disease.
“The entire team that worked on this project was remarkable and proved the power of a simple but extraordinary idea, when executed well, can make an amazing change to peoples lives,” Spirovski added.
Creative credits:
Agency: Iris Worldwide Sydney
Executive creative director: Mike Spirkovski
Art director: James Griffiths
Senior copywriter: Phil Shearer
Copywriter: Daniel Miller
Head of digital: Darren Collins
Senior designer: David Fleming
Production Company: The Feds
Director: Craig Rasmus
Executive producer: Michael Cook
Post production company: Heckler
Executive producer: Will Alexander
Executive creative director: Garry Jacques
VFX Supervisor: Mick Watson
Music: “Blood” by The Middle East
Music Licensing: Music Mill
Design & Branding: David Rees and Ritch Smalley
Website: Made with love by all @ Pollen
