There is a formula for racing season advertising that seems to have “must follow” attached to it. That makes racing season advertising quite bland. Agency, isobel, has disobeyed. Its film for Royal Ascot in June is everything racing season advertising isn’t and underlines everything that makes Royal Ascot appealing. It’s dramatic, unpredictable and elegant.
The campaign, One drama that can never be written, is running across TV, cinema OOH, digital and social.
Credits
Creative Agency: isobel
Creative Partner: Rob Fletcher
Creative Team: Tom Dyson & Lance Boreham
Agency Producer: Amy Hansen
Account Partner: Sarah Humphreys
Senior Account Director: Emily Powers
Account Executive: Ellie Dickinson
Planning Partner: Steve Hastings
Production company: Chief Productions
Director: Yoni Weisberg
Producer: Luke Filz
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