isobel’s 2024 Christmas card is fun – a 1970s football team tableau rich in retro detail. Isobel United FC carries a message that unity and togetherness matter more and more in this chaotic world.  

The image was shot by isobel’s in-house production arm, igor, and the devil, as always in the agency’s Christmas cards, is very much in the detail. Wigs, an isobel team sticker book, props and real/not real facial hair all come together to deliver a portrait any Sunday league team from the ‘70s would be proud of. It was shot on location at Wealdstone FC.

“As an agency we love to dress up and get into character. but this year we also wanted to share a message of unity and togetherness.” stated isobel co-founder and executive creative director, Rob Fletcher “We hope it will put a smile on people’s faces but also support a wider message that we are all stronger when united.”

Over the years isobel has created many memorable Christmas tableaux including Swan Lake, Glee, Salvation Army and a Dutch Master.

Football has been a theme throughout 2023 for isobel, with the launch of the isobel Kicks initiative, supporting girls football teams that are underfunded, and supplying them with kits. And during isobel’s annual Summer School, a work experience partnership programme with local schools around the agency, the brief set this year was how to attract more girls into football.

The isobel United jersey and other merchandise can be bought from isobel.com/shop.