Everyday household objects become brand ambassadors for Greater Bank’s Do Big Things brand platform by It’s Friday, celebrating the experiences, memories and moments that turn a house into a home. Based on the idea, “Walls make a house. Life makes a home”, the new home loan campaign leads with a film in which everyday household objects come to life, sharing the stories of the people who live there and the moments that make their home unique.

The campaign is built on the belief that greater value empowers Australians to do more of what matters and the new platform positions Greater Bank as the bank that helps people make bigger things happen in their lives. It demonstrates how a great value home loan from Greater Bank can leave people with more money to spend on the things that make life bigger and better.

The full campaign will cover broadcast, online video, OOH, radio and audio, digital and social.

“A home is the epicentre of life. It’s where experiences begin and where people return with stories. We fill it with things that remind us of where we’ve been and what we’ve done. A great value home loan from Greater Bank helps leave room for all of that life,” stated Vince Lagana, CCO of It’s Friday.

“We’re focused on helping our customers get more from their banking, so they can focus on what matters most to them. Whatever they’re working towards, we’re here to help them do big things,” addedKate Messenger, head of brand and marketing, NGM Group.

Credits:
Client: Greater Bank
Head of Brand and Marketing, NGM Group: Kate Messenger
Brand and Campaign Manager: Rachel Hartnett
Senior Marketing and Campaign Specialist: Amy Bowd

Creative Agency: It’s Friday

Production Company: Scoundrel
Director: Scott Pickett
Executive Producers:  Kate Gooden & Adrian Shapiro
Producer: Helen Morahan
DOP: James Brown
Casting: Citizen Jane – Natalie Harvey
Hero Props: Simon Ingerson (Yippee Ki-Yay) 

Photography Production Company: Sam I Am
Photographer: Billy Plumber
Stills Producer: Will Mumford
Retoucher: Mark Sterne

Post Production & VFX: White Chocolate
Sound: Studio Tonic
Music Composition: Maya Petrovna
Media: Atomic 212