Coffee has replaced red wine as the “longevity enhancer”, but coffee drinking in Australia tends to be a start-me-up morning drink – served hot and as part of social café life. Suntory BOSS Coffee is cold and drunk from a can. So with perfectly apt timing, It’s Friday has positioned it as a lifestyle drink, the Official Coffee of Summer, working the iced coffee drink into the habits of the natural summer tribes that bring the season to life – early-morning runners, bike riders, surfers, ocean swimmers, park-bench break-takers, balcony loungers, festival goers, skaters, and weekend escapers.

The campaign spotlights the spontaneous, carefree moments that define an Australian and New Zealand summer – pre-work mornings, Friday knock-offs, sunny weekends and impromptu hangouts. In all of them, ice-cold Suntory BOSS Coffee shows up as the real iced coffee made for summer.

“Everyone has their own way of doing summer, and Suntory BOSS Coffee fits naturally into all of it,” stated Morgan Loveridge – head of execution – Suntory BOSS Coffee and Future Brands. “Whether you’re powering through a workday or taking a well-earned break, Suntory BOSS Coffee is your summer buddy, refreshing and crafted with care using the flash brew method, and made for the little moments that make summer feel like summer.”

“Time to call it and make it official. Aussies and Kiwis live for summer and Suntory BOSS Coffee is the coffee buddy that helps them make the most of it,” stated Vince Lagana, CCO It’s Friday.

The campaign is running across OOH, digital, social and retail.

Credits:
Client: Suntory Boss Coffee
Agency: It’s Friday
Production Company: The Pool Collective
Photographer: Juliet Taylor 
Retoucher: Mark Sterne