Must watch humour for Geico insurance’s It’s What You Do ads, is what director, Wayne McClammy, and Curious’ partner, Hungry Man, do best.

The ads in The Martin Agency’s It’s What You Do campaign for Geico all follow the same pattern. An appealing story gets a sudden bizarre twist halfway through, which makes the story hilarious and underlines Geico insurance’s promise, that it ‘delivers’ (eg: saving customers 15% or more on car insurance)

Rather a lot of ads have been produced in the campaign. People know the formula. So how is The Martin Agency keeping people interested? Firstly, with the wackiest scenarios. Secondly, for very many of the commercials, with the directing brilliance of a man called McClammy. Wayne McClammy has conquered a rather unfortunate personal brand name to become one of adland USA’s favourite comedy directors.

Here are some Geico examples of how McClammy has achieved that:

It’s What You Do Sea Monster is the newest. Here are its credits:

Agency: The Martin Agency, Richmond.
Chief creative officer: Joe Alexander
Group creative directors: Wade Alger & Steve Bassett
Creative director: Sean Riley
Senior copywriter: Ken Marcus
Executive producer: Brett Alexander

Production Company: Hungry Man
Director: Wayne McClammy
Managing partner/executive producer: Kevin Byrne
Executive producer/Hhead of sales: Dan Duffy
Executive producers: Mino Jarjoura & Nancy Hacohen
Producer: Dave Bernstein
Production Supervisor: Shelly Silverman

Editing: Rock Paper Scissors
Post production: MPC
Audio Post production: Rainmaker Studios