Mother has promoted Jed Cohen from ECD to CCO, Los Angeles. Cohen joined the agency in 2022 and has been a key contributor to the growth of Mother’s business in Los Angeles. He was part of the team that defended the Sonic Drive-In business, brought in new clients from heavy hitting brands like General Motors and Electronic Arts (as well as a confidential new CPG client), won 4 for 4 of his last pitches and has doubled the agency’s client roster in the last twelve months.
“I’ve been here three years, but on a daily basis I’m reminded how fiercely the idea of independence runs through Mother. It doesn’t just mean we aren’t owned by a giant holding company. It means we’re free to create things we love that build our client’s brands, and build a culture that cares about creativity and our people in equal order. The only thing that matters to me is creating the agency I wish I’d always worked at. And the chance to get to do that here is the honour of my career,” Cohen commented.
Before Mother, Cohen created work for Apple at TBWA\Media Arts Lab for nearly four years. While there, his work was nominated for an Emmy, and he was named one of Adweek’s Top 100 Creatives in Advertising. Prior to that, he was a creative director at 72andSunny, where he created award winning work for Sonos, Call of Duty, Coors Light, ESPN’s Sportscenter@ Night, Carls’ Jr. and National Geographic. His work has been recognised by Cannes Lions, D&AD, Clios, the One Show, Andy’s and Webbys. He also co-wrote Teddy Bear, a short film that premiered at the Tribeca Film festival.
“Jed is the heart and soul of Mother in LA. Under his leadership, he’s rallied the agency to new heights in our next chapter of work and wins by putting people first. You would be hard pressed to find anyone in this industry that loves our business of advertising as much as he does. His joy in what we do is contagious for all us practicing Jedheadz,” added, Teri Miller, partner and president, Mother USA.
The promotion follows a gain of several new clients and hires in the last few months. Next month the agency will move into their new, larger offices in Los Angeles’s West Adams neighbourhood.
