Of all The Beatles’ songs, Hey Jude, is the one that touches hearts. Adidas has used its emotive powers, and the message, Hey Jude, You Got This, in a film that continues its global brand campaign, that hopes to motivate next-gen athletes to also overcome pressure and fuel their love of football. The new commercial highlights the brand’s support for English midfielder, Jude Bellingham, as well as the new generation of players on the eve of UEFA EURO 2024.
The film, directed by Greg Hackett, reflects on hope brought about by a new generation of players representing the nation this summer. Jude Bellingham stars as the film shows the current generation embracing fan support and overcoming the pressures of past disappointments. The film also features some familiar faces, with David Beckham and Frank Lampard reflecting on their own tournament history. And Stormzy, Laura Woods, and Ian Wright can be seen joining fans in embracing the joy of a major tournament summer.
Steve Marks, senior director of brand communications, commented, “The film captures the hearts and minds of a nation obsessed with football. Sport has the power to rally people together and be optimistic going into the tournament. With this film we wanted to inspire athletes and fans alike to follow the example of Jude and his fellow players, to overcome the pressure and further fuel their love of the beautiful game.”
The campaign highlights how athletes of all levels feel pressure and remindsthem to reframe the feeling and focus on the positive rallying cry, You Got This.
The film debuted on social media and will be screened during television coverage of UEFA Euro 2024 for the first time, during the opening match of the tournament between Germany and Scotland on Friday, June 14.
Credits
Client: adidas
Chief Creative Officer: Alasdhair Willis
Creative Director: Nic Galway
Chief Marketing Officer: Nick Craggs
Brand Director: Joe Carby
Communications Director: Steve Marks
Managing Director: Ben Eastwood
Manager: Jonny Silcock
Product Director: James Pinnington
Producer: Bethen Morson
Creative: Greta Bridekirk
Producer: Lisa Bouchere
Business Affairs Managers: Michelle Montgomery & Penny Pijnenburg
Creative Agency: Johannes Leonardo
Founders & Chief Creative Officers: Jan Jacobs & Leo Premutico
Chief Executive Officer: Helen Andrews
Group Creative Directors: Jeph Burton & Hunter Hampton
Creative Directors: Laszlo Szloboda & Alfonso Ruiz
Design Director: Hannah Lo Bello
Designer: Karan Kumar
Head Of Production: Tasha Cronin
Executive Producer: Tina Diep
Producers: Jake Herman & Rose Mahan
Account Team: Sam McCallum, Kaki Pope, Jack Haley & Wave Spencer
Project Director: Sean Gilleylen
Business Affairs Managers: Alesa Blanchard-Nelson & Joe Bringuier
Strategy Director: Cooper Lemon
Production
Production Company: Spindle
Directors: Greg Hackett & Ethan Graham
Director of Photography: Edouard Le Grelle
Executive Producer: Mayling Wong
Producers: Mayling Wong & Gareth Crothers
1st AD: Dom Ashbridge
Production Service: Hawai
Executive Producer: Ivan Smith
Producer: Marcos Serrano
Post-Production & VFX: Blacksmith
Founders: Charlotte Arnold, Tom Bussel & Iwan Zwarts
Head Of Production: Perry Tate
Executive Producers: Lily Sarokin & Charlotte Arnold
2d Lead: Hannah Wilk
Grade: Company 3 London
Colourist: Simon Bourne
Colour Executive Producer: Christopher Anthony
Finishing: Swell Digital
Founder: Kris Chu
Retouching: Kris Chu
Executive Producer: Michelle Leedy
Editing: Spindle
Editor: Tim Swaby
Executive Producer: Mayling Wong
Producer: Gareth Crothers
Edit Assistant: Simon Hutchins
Music: Record-Play Ltd
Chief Executive Officer: Daniel Cross
Music Supervisor: Roxy Shah
Music & Sound: Wake The Town
Composer: Joseph Wilkinson
Music Supervisors: Harley Beckmann Hawksley: Sam MacNamara
Sound: Barking Owl
Creative Director: Kelly Bayett
Executive Producer: Ashley Benton
Producer: Jenna Pangilinan
Sound Designer: Gus Koven
Sound Mix: Stuart St. Vincent Welch
