In July last year, Samuel Jackson put adidas Original’s back on the map of fashion by updating fashion advertising staples, visual splendour and intrigue, with a cinematic ode to the Superstar sneaker by Johannes Leonard.

He’s back this year. The visual splendour and intrigue are even greater and no doubt, adidas hopes to do better with it even than the double-digit growth that followed ep.1.

The new film, directed by Thibaut Grevet, features music artists, JENNIE and Olivia Dean; Kendall Jenner; football star, Lamine Yamk; musical innovator, Baby Keem; NBA star athlete, James Harden; skateboarder, Tyshawn Jones; and so many pairs of Superstars, one pair of which is Jackson’s – and missing.

Jackson searches for his lost Superstars in the corridors of Hotel Superstar and into several room, that open to reveal a different celebrity’s world. Yes, it’s all about adidas Superstars’ being aligned with their creativity, individuality and timeless influence – with and Jackson the centrepiece, is the cross-generational influencer of the moment.

“The campaign celebrates the next era of the Superstar through both timeless design and cultural relevance,” stated Annie Barrett, vice president of marketing, adidas Originals, stated in adidas’ blog. “Superstars never go away, they are timeless and iconic. This season, we continue to show the relevance of this sneaker across music, fashion, sport, and art. The new campaign pushes the bounds of reality with unexpected twists.”