Jude Law is the epitome of cool. Who cares if he’s kinda one-step on the dance floor? Johnny Walker doesn’t.

Johnnie Walker Blue is an elegant drop. Jude Law is a elegant actor. Around this coincidence, Anomaly has fashioned a story about a gentleman’s bet, filmed it with penultimate style and got Jude Law to have a go at dancing.

This is the plot: Rich playboy, Law, wants Giancarlo Giannini’s sailing boat. It’s not for sale. But he can win it with some hot shoe shuffle. It’s an image campaign inside a six and a half minute film, in which the product is minimally invasive.

Will the gaggle of girls who jump onto YouTube to watch and share the film a hundred times over also start drinking Johnny Walker? Will the men who watch the film to find out what their girlfriends see in it?

Another brand might gain rather more benefit. The YouTube version of the film features an ad-within-an-ad via clickthroughs to Mr Porter, were viewers can purchase the clothes that Law and Giannini are wearing in the film.

The shoppable commercial was pioneered by HM in January, using Delivery Agent’s t-commerce technology. Its 30 second Super Bowl ad for the David Beckham Bodywear collection allowed viewers to buy the items of clothing Beckham was wearing in the ad, directly from their TVs through a ShopTV platform – provided they were watching on a Samsung Smart TV.

The Johnnie Walker brand film was directed by Ridley Scott’s son, Jake Scott.

Creative credits:

Agency: Anomaly New York
Creatives: Mike Byrne & Dave Douglass
Agency producer: Winslow Dennis
Production company: RSA
Director: Jake Scott
Music: Eclectic
Composers: Smith & Elms