Chemistry isn’t something that attracts Gen Z. Repels some. Bores others. Creative agency Jung von Matt DONAU has produced the world’s first perfume made with carbon dioxide generated by the audience at a live music event, to help chemistry shed its white lab coat reputation, and spark curiosity among young Gen Zers.
Jung von Matt DONAU partnered with the popular Austrian musician, Bibiza, on the project, in response to a brief from the Association of the Austrian Chemical Industry (FCIO) to raise awareness of the practical ways that chemistry makes a positive difference in people’s everyday lives.
Named Donauwasser, or Danube Water, after Bibiza’s song, Donau (the River Danube in English), the project ties science directly back to the musician’s creative world. The new fragrance was made using carbon capture and utilisation technology to extract CO₂ from the air at the exclusive Bibiza x FCIO performance at Posthof Linz on December 8, with over a thousand people in attendance. This was converted into the raw materials forming the base of the perfume. Bibiza, who personally defined and selected the fragrance notes of his perfume in collaboration with the perfumers of Frau Tonis, describes the scent as an olfactory impulse – energetic, invigorating and electrifying, infused with a hint of adrenaline.
Jung von Matt DONAU then collaborated with director, Simon Rajchl ,to create a film capturing the journey from the concert to the finished product, that Bibiza will launch on his social channels on December 15. Vienna-based goldsmith and artist, Paul Pichler, was commissioned to design the packaging for Donauwasser, with just 50 bottles being produced, with most being offered as prizes for Bibiza’s fans.
“By connecting science with pop culture, we make chemistry tangible especially for young people. And with Donauwasser we show how exciting and diverse it truly is,” stated Eva Zefferer and Lea Vukovics, creative directors at Jung von Matt DONAU.
“The project shows how fascinating chemistry is and what it makes possible. It turns CO₂ into a perfume that you can see, smell, and experience,” added Dr Ulrich Wieltsch, chairman of the FCIO.
The project was realised with the support of TU Wien and JKU Linz.
Background on the Project Partners
Bibiza – musician and cultural voice of a young generation
Bibiza is one of the most influential artists in the Austrian music scene. His genre-blending style, merging elements of indie, pop, and rap, along with his authentic, often ironic Viennese attitude, make him an influential cultural figure for young audiences. His cultural relevance, from award-winning releases, a strong presence in the German-speaking region, strengthens this project.
Simon Rajchl – director
As a director and photographer, Simon Rajchl captures moments that resonate widely, using imagery and playful metaphors. His work focuses on commercials, fashion, and music videos.
Paul Pichler – goldsmith and artist with a unique sense of form
Paul Pichler is a Tyrolean master goldsmith, artist, and jewellery avant-gardist based in Vienna. His workshop produces chains, rings, objects, and exceptional custom-made pieces. For the concert-air perfume, he developed a unique flaçon design. The combination of artistic craftsmanship and precision gives the project a high-quality, culturally grounded aesthetic.
