Last month, indie agency, es muy good, got the world wondering what Kalshi is with a series of cryptic films, starring attention magnet, Timothée Chalamet, saying the word in inexplicably odd scenarios.
Kalshi is a prediction market (betting brand) where users can trade “yes/no” contracts based on the outcomes of real-world events.
Now Kalshi has joined the throng of brands staking a claim in America’s 250th anniversary by imagining important moments in the country’s history as live prediction markets.
The work features original artwork from seventeen artists on murals in New York and Los Angeles, OOH displays, social and digital content, a website and a limited-edition print collection.
Where the campaign began:
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