Just four years after founding film production company, Eleanor, in Los Angeles Sophie Gold has set her sights on London, her home city. Eleanor has set up shop in Soho in London. Eleanor is the only Black, certified woman-owned production company in the US and a success story in an environment that is competitive and ruthless to newcomers. “We advocate for diversity within the industry so our position becomes the norm,” the company states.

Gold has recruited executive producer, Josie Juneau, to run Eleanor London, and the duo hosted the first of a series of London salons last week to introduce Eleanor to the creative community. Juneau arribves from rattling Stick where she spent the last eight years, rising to the position of partner and head of new business.

“London is my home, so in a sense, this is where it all began. My team and I are reinventing the industry in two cities across two different continents, inspiring directors to push past the set standards for commercial advertising and encouraging them to use it as a vehicle that drives strong narratives. Expect to see more innovation and more great ideas, but most importantly, more brilliant storytelling. My ever-watchful eye for amazing talent remains,” Gold stated.

“I feel incredibly honoured that Sophie has entrusted me with Lady Eleanor’s grand return to London. Sophie’s constant drive to support outstanding talent and powerful filmmaking had me at ‘hello’. I cannot wait to champion the directors at Sophie’s side, in a fashion that’s true to Eleanor’s wonderful ethos,” Juneau commented.

‘When I was introduced to Josie, I knew that she was the champion that I needed. Not only is she a champion for craft, but she is also a fierce advocate for the directors she has represented during her time in the industry. And that is the essence of Eleanor,” Gold added.

Cover image l-r: Josie Juneau & Sophie Gold