If you’re pushing thirty, you’ll remember the addictive thrill of Sim City. Lash Creative has given the game that was the cool kids’ craze from 2003, some branded tweaks and now Shin City has launched for a whole new generation of teens. Shin City intends to also sell a lot of Shin Ramyun noodles. The game lets users explores Shin City and create their favourite toppings – to win a car or play just because.
And the microsite has won an FWA award which, Lash Creative notes, is considered to be the Oscars of web design and development. Shin City is part of Lash Creative’s nationwide, integrated campaign.
Lash Creative won marketing duties for the brand’s South Korean owner, Nongshim, in May last year. Its job is build greater awareness of the brand in Australia, especially among non-Asian Australians. In Asia, Nongshim is a household name.
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