The One Club’s One Show received more than 20,000 entries from 1,300 agencies in 65 countries this year and the 42nd Annual One Show Awards were announced on May 8 at Alice Tully Hall, Lincoln Center in New York City.
Australia ranked 4th with 31 One Show Pencils, including a Best of Discipline award and four Gold Pencils. The Best of Discipline award was Leo Burnett Sydney’s Best of Print & Outdoor for the Poachers campaign for WWF.
Australia’s top performers were:
Leo Burnett Sydney: 10 Pencils + 1 Best of Discipline
Samsung S-Drive: 2 Silver &1 Bronze. Samsung Dad: 1 Silver. WWF Poachers: 1 Gold &1 Silver. Rhino: 1 Gold & 1 Bronze. Shark: 1 Silver. Tiger: 1 Silver
M&C Saatchi: 4 Pencils
Optus Clever Buoy: 2 Golds &1 Silver. Monikas Doggie Home: 1 Bronze
Saatchi & Saatchi Sydney: 3 Pencils
Luxottica / OPSM’s Penny the Pirate: 2 Silvers & 1 Gold
Whybin\TBWA: 3 Pencils
ANZ GAYTMs: 2 Bronze & 1 Silver
McCann Melbourne: 3 Pencils
DWTD Games: 2 Silver. Tigerair Infrequent Flyer Club: 1 Bronze
View all of Australia’s Pencil winners here.
- Best of Show: Funny Or Die, Between Two Ferns with Zach Galifanakis: President Barack Obama, for Healthcare.gov.
- Holding Company of the Year: Omnicom
- Network of the Year: BBDO (Omnicom)
- Client of the Year: Mars
- Agency of the Year: Droga5, mostly for Gisele Bündchen – Will Beats Noise campaign, for Under Armour
- Green Pencil (best environmentally conscious advertising): Marcel/Paris, Inglorious Fruits and Vegetables campaign for Intermarché.
Several special awards, including Agency of the Year, Network of the Year and Holding Company of the Year, were determined by The One Show ranking system. View the complete rankings.
- Best of Branded Entertainment: Funny Or Die, Between Two Ferns with Zach Galifanakis: President Barack Obama, for Healthcare.gov
- Best of Interactive and Best of Social Media: Droga5, Gisele Bündchen – Will Beats Noise campaign, for Under Armour
- Best of Cross-Platform: GGH Lowe, Nazis against Nazis – Germany’s most involuntary charity walk
- Best of Design: Dentsu/Tokyo, Get Back, Tohoku, for East Japan Railway Company
- Best of Intellectual Property & Products: Baidu Online Network Technology/Beijing, Baidu Kuaisou
- Best of Direct: Ogilvy Brasil/Sao Paulo, Tattoo Skin Cancer Check, for Sol de Janeiro
- Best of Film: SS+K/New York, Awkward Family Viewing, for HBO Go
- Best of Mobile: Wunderman/London, Flash Photo Posters, for Childhood Eye Cancer Trust
- Best of Print & Outdoor: Leo Burnett/Sydney, Poachers, for WWF
- Best of Radio: Ogilvy & Mather Argentina/Buenos Aires, Rising Voices, for Colegio Las Lomas Oral
- Best of Responsive Environments: Local Projects/New York, for Cooper Hewitt, Smithsonian Design Museum
- Best of UX/UI: Grey Germany/Dusseldorf, The Berlin Wall of Sound, for SoundCloud
The complete list of One Show Pencil winners can be found here.
