McDonald’s is bringing back its Great Tastes of the World menu and Leo Burnett London is bringing back the humorous scenarios that remind people, Sometimes a taste is all you need.
In the new television spot, a group of Brits are preparing to scale the topmost heights of a mountain in the Swiss Alps. As they do, the weather closes in and they are left shivering in an ice cave.
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The new ad adds to a series that began last year with a gladiatorial scene for the Italian-inspired burger and a Savannah scene for the South African-inspired stack.
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Leo Burnett London: The Macca’s promotional ads you’d actually share with friends
In the new collection, Lycra-clad Brits attempting, and failing, to tackle the Pyrenees on their high-end racing bikes are also cheerily passed by a local Frenchman effortlessly scaling the hill on his traditional push bike, to promote the French-inspire burger. Two further television ads will promote Brazil and Jamaica-inspired menu items.
The campaign is supported in radio, social, press, digital and out-of-home. Each country-themed burst runs for two weeks, making eight weeks in total for the campaign.
Michelle Graham-Clare, McDonald’s head of marketing, food and beverages, commented, “With Great Tastes of the World comes the opportunity to give our customers a taste of adventure, and following on from last year, this suite of ads does exactly that. We’re encouraging our customers to try something a little bit different, with four tasty burgers all inspired by countries from around the world.
Pete Heyes, creative director at Leo Burnett London, added, “It’s great to continue this platform through into year two. And this year, it’s just that bit bigger and funnier. Scorching British summers aside, it may well be worth considering a staycation and a McDonald’s.”
Credits:
Agency: Leo Burnett London
Chief Creative Officer: Chaka Sobhani
Creative Director: Pete Heyes
Creatives: James Millers & Andrew Long
Account Team: Bethany Watts, Steph Bates, Gracie Smith & Laura Taylor
Project Managers & Digital Producers: Tim Wilks & Maisie Shelbourne
Agency Producer: Bruce Macrae
Production Company: Sonny
Director: Guy Manwaring
DOP Alex Melman
Producer: Fraser Lawson
Editing: Saam Hodivala @ Work
Post Production Moving Picture Company
Sound: Studio Wave
Media OMD
