Leo Burnett London has produced some of McDonald’s most emotive stories. This commercial is emotive, contagiously emotive. But it’s not a story. It’s a montage of McDonald’s customers letting go and having a giggle. It …
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Leo Burnett London
Leo Burnett London: More wonderful reminders from McDonald’s about only needing a taste
October 11, 2018
McDonald’s is bringing back its Great Tastes of the World menu and Leo Burnett London is bringing back the humorous scenarios that remind people, Sometimes a taste is all you need. In the new television spot, …
Leo Burnett London: A love at first sight story prods viewers to try McDonald’s fiery new wrap
July 4, 2018
Everyone warms to a love at first sight story – especially when the protagonist is an awkward teen. The classic (never-fail) emotional device has been used by Leo Burnett London for McDonald’s with a 21st …
Leo Burnett and McDonald’s have a long history of creating ads that grab your heart and hold it in their hands. Familiar stories about real life that make everybody laugh and/or cry – and do …
Leo Burnett London: McCafe mocks flat white coffee-istas
February 13, 2018
The coffee phenomenon. Of course, it was going to develop pretensions. Even hamburgers can be pretentious. McDonald’s wants people to drink its coffee. Drinking coffee brings people into its McCafés. Adds to its fan base. But …
“Sometimes, a taste is all you need.” And as Leo Burnett points out, when you’re being offered a full night camping alone in the Savannah with leopards, lions, hyenas, or scaling 14,000 feet, abseiling the …
Perfume ads can be really silly. And that has given Leo Burnett London fuel for its ad for McDonald’s new, high-end burger menu known as The Signature Collection. The ad, Love Affair, parodies the over the …
Leo Burnett wins McDonald’s global World Cup brief
August 16, 2017
Leo Burnett London has won the global account for McDonald’s FIFA World Cup sponsorship. To do that the Publicis Groupe agency, that works on McDonald’s in the UK, had to pitch against other roster agencies. “We’re …
World Homeless Day has been held on October 10, every year since 2010. To help UK charity, End Youth Homelessness, draw attention to the problem for World Homeless Day 2016, Leo Burnett London constructed an outdoor campaign around …
The creative ideas that strike you as the most brilliant are so often the ones that were right under everyone’s noses. The ones that make you wonder, “OMG, why didn’t I think of that?” They also …
McDonald’s talks about trees
August 19, 2014
McDonald's is on a campaign to gain trust. So burgers and French fries are out and caring is what it's all about, in two ads linked by the tagline, Here's to what matters. Alistair Macrow, senior …