World Homeless Day has been held on October 10, every year since 2010. To help UK charity, End Youth Homelessness, draw attention to the problem for World Homeless Day 2016, Leo Burnett London constructed an outdoor campaign around a striking street art mural idea – the murals spray-painted onto buildings across the UK.
The campaign, Get Them to a Safe Place, also includes an online film and posters created from photographs of the work, which will be seen in London, Manchester, Cardiff and Sheffield.
“We are incredibly proud to work with the charity to raise awareness of the dilemma faced by 80,000 young people in the UK who find themselves trapped in dire circumstances both at home or on the streets,” Leo Burnett London stated in its blog.
Credits:
Client: End Youth Homelessness
Director: Nicholas Connolly
Agency: Leo Burnett
Chief creative officer: Chaka Sobhani
Creative directors: Richard Ince
Ed Tillbrook & Adam Tucker
Art director: Ed Tillbrook
Copywriter: Richard Ince
Graphic designer: Marc Donaldson
Account director: Sarah Kay
Account manager: Ali Wilde
Agency producer: Michelle Hickey
Production company: Nexus
Director: FX Goby
Executive producer: Jeremy Smith
Producer: Fernanda Garcia Lopez
Technical director: Elliott Kajdan
Audio: Sam Robson @750mph
Record label: Warp Records
Music: Mark Pritchard
