Thailand’s flair for absurd humour in long ads continues, and once again, Leo Burnett Thailand is the brave agency and Thai Health Promotion Foundation, the brave brand.
The new mad story aims to encourage Thais to reduce their sodium intake with a space-themed dark mystery set in 2047. The space exploration crew encounters many challenges.
Salt is the greatest. The group of genius space travellers travel for many years to find the new world and survive amidst the incredible chaos.
They won’t starve to death, but when they finally reach a faraway destination, no one is alive.
The average Thai consumes more than one teaspoon of sodium per day, which is higher than the WHO organisation’s recommended daily intake.
New World follows very strangely entertaining Oasis that encourages Thais to consume fewer sugary drinks.
Credits:
Client: Thai Health Promotion Foundation
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Nonthaporn Ketmanee
Art Directors: Chaisan Maneeploypetch, Sompat Trisadikun
Copywriter: Worakamol Bongkodmalee
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Agency Producer: Sarawut Lertkittipaporn
Strategic Planner: Chulanee Sirisaengtaksin
Production Company: Mum Films
Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Producer: Nara Montrekul Na Ayudhya
Assistant Director: Chairat Piriyawattanakul
Personal Assistant Director: Kataporn Saeieb
DOP: Prapope Duangpikool
Art Director: Weerayuth Kamnerdrat
Prop Master: Sivadach Dacha
Production Manager: Sumittra Kudcharoen
Stylist: Kittisak Prasarndee
Casting Master: Surangkana suwanjinda
Location Manager: Dechnarong Boonsongsang
Editor: Dechmongkol Prasertsit
Post Producers: Kritsana Thaweesang, Sansanee Rungpongwanich
Graphics: Wanchai Boonsa-ard
Colourlist: Jirapat Kungsapiwatana
Online Artist: Tanawich Kochaprom
Music Company: TEMSIANG Sound Studio Co.
Sound Production Company: Banana Sound Studio
