There has been a flood of Australian ad stories about banks and insurance companies that are “there to help”. Leo Burnett’s stories for banking and insurance company, Suncorp’s That’s The Suncorp Spirit are real stories. They’re told by The Glue Society. They rise to the top of the crop. They will make you want to hug a Suncorp person.
Real Suncorp people are featured in the stories. One is the story of Aliesha, a Suncorp relationship manager, helping a farming family in the current drought. The other features Suncorp’s on the ground response to supporting customers following the Townsville floods in February 2019.
Suncorp executive general manager, brand & marketing, Mim Haysom, stated, “Suncorp prides itself on being there for customers when it really matters, both in the big moments and the everyday. Suncorp Spirit brings to life some of our great customer and team stories, showing how deeply our people care about making a positive impact on our customers and communities. We’re really proud to share our stories with the rest of Australia.”
Leo Burnett Australia chief creative officer, Jason Williams, added, “There are so many stories we’ve heard from Suncorp employees that have moved and inspired us. This is the spirit that Suncorp is famous for; it’s what makes the brand so respected. And at a time when people are looking for financial service brands they can count on, we saw this as a powerful platform that will really resonate.”
The campaign is running in Queensland and New South Wales.
https://youtu.be/1dNfsoJdowI
Credits:
Creative Agency: Leo Burnett
Chief Creative Officer: Jason Williams
Creative Directors: Ian Broekhuizen & Malcom Caldwell
Head of Design: Jason Cooper
Chief Client Partner: Madeleine Marsh
Group Business Director: Grace Vizor
Senior Project Manager: Cicely Milsom
Head of Strategy: Graham Alvarez
Senior Strategist: Abigail Dubin-Rhodin
Head of Production: Adrian Jung
Senior Integrated Producer: Justine Dooner
Multimedia Studio Manager: Dan Crozier
Designer & Finished Artist: Emily Boulton
Production Company: Revolver/ Will O’Rourke
Director: The Glue Society
Executive Producers: Michael Ritchie, Pip Smart & Jasmin Helliar
Producer: Alex Kember
DOP: Geoffrey Simpson
Editing: The Glue Society
Post Production: Fin Design & Effects
Sound and Music: Jesse Watt, Squeak E. Clean Studios
Photography: Dick Sweeney, Louise & Co
Media Agency: OMD
Client: Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Group Brands: Tammy Hall
Executive Manager Marketing Suncorp: Potta Findikidis
Manager Marketing Suncorp: Ben Ashtiani
Go to Market Lead: Cathy McLennan
Go to Market Specialist: Morgan Berry
Candide McDonald
Editor, The Stable
www.thestable.com.au
candide@thestable.com.au
0413 020 713
Candide McDonald
Freelance creative
Writing That Sells/Seen & Heard
candidemcdonald@outlook.com
Yaffa Media
CandideMcDonald@yaffa.com.au
