Suncorp Insurance is making its Queenslander status as an asset to appeal to the local (Queensland) market – with a goanna, a giant mud crab and a cane toad representing the unique challenges that living in the north-east corner of Australia present.
The campaign, No One Knows Queensland Like A Queenslander, by Leo Burnett aims to demonstrate that Suncorp truly understands Queensland life and cover for life’s quintessentially Queensland moments.
Leo Burnett Sydney executive creative director, Grant McAloon, noted, “Queensland is an awesome place to live. Beautiful beaches, a laid back lifestyle and the mighty Maroons. But Queenslanders also know that life up North brings with it some unique challenges. As Queenslanders themselves, Suncorp gets it. They’ve seen it all, with some truly bizarre claims from their long heritage in the Queensland market. We were able to bring to life some fun scenes that Queenslanders will really relate to and show how Suncorp helps Queenslanders bounce back.”
Suncorp executive general manager, brand & marketing, Mim Haysom, commented, “As a brand and business born and bred in Queensland, Suncorp really knows and understands the unique and rather unusual insurance situations our customers encounter in our home state. Whether it’s big events like storms or those everyday quintessential Queensland claims, we’re definitely in the position to reassure our customers that we’ve got Queensland covered.”
The campaign will appear on broadcast television (1x 30-second and two 15-second TVCs), geo-targeted OOH, programmatic display, social and radio.
Credits:
Creative Agency: Leo Burnett Sydney
Chief Creative Officer: Jason Williams
Executive Creative Director: Grant McAloon
Senior Art Director: Dave Varney
Chief Client Partner: Madeleine Marsh
Senior Business Directors: Anna Viney & Bethany Ryan
Project Director: Erin Stace
Project Manager: Angela Pavlak
Senior Integrated Producer: Michelle Browne
Production Company: Rabbit
Director: Al Morrow
Executive Producers: Lucas Jenner & Alex Hay
Producer: Sarah Nichols
Client: Suncorp
Chief Marketing Officer & Executive General Manager Brand & Marketing: Mim Haysom
Executive Manager, Marketing Suncorp Bank & Insurance: Potta Findikidis
Manager Marketing, Suncorp Insurance: Travis Hughes
Go to Market Lead: Jade Thomas
