Gen Z loves Munya Chawawa and his satirical comedy sketches that began on Tik Tok and have exploded across the entertainment scene.

Now he is amping up Levi’s’ cool, with a frenetic sketch, Munya the Jean-ius, that takes its audience on a heady ride in a fictitious boardroom that develops content satirising scandals, featuring six of Munya’s quirky characters.

Serendipity for Levi’s – its campaign launched a week after Munya’s provocative documentary of Kim Jong-un’s North Korea. The new edition of Munya’s series, How to Survive a Dictator, premiered at Sheffield’s DocFest on June 13, and will be broadcast on Channel 4 later this year.

The documentary includes serious interviews with experts, activists and escapees from Northg Korea, interspersed with sketches and songs satirising aspects of thew country’s political ideology and its leader. In 2022, How to Survive a Dictator explored the life of Zimbabwe’s Robert Mugabe, running on Channel 4 in November that year (now on Apple TV).

Munya’s satirical humour, rapid reactive commentary and roster of personalities began with viral success as Caribbean chef, Jonny Oliver, in 2019 followed by reaching #2 in the iTunes hip-hop chart as posh drill rapper, Unknown P, and hosting Netflix’ YouTube news as anchorman. Barty Crease. Then national TV discovered him, followed by brands such as Samsung, adidas, the BRITs, Patta, COPA90, Nandos and Netflix.

And now Levi’s.