Australia has won 7 Gold, 13 Silver and 14 Bronze statues at the 31st LIA awards, plus 18 Finalists.
Abby Sie, Sound Designer at Song Zu Sydney and Music & Sound juror, stated, “We cajoled, discussed, battled it out and voted, giving out statues based on one core idea: does the piece exhibit excellence? And that is the beauty about the judging system LIA has designed; a myriad of voices to guide each other and provide context in the consideration of work, as we all have developed bias in our journey of trying to create music and sound design worthy of a statue.”
Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled McWhopper.
FINCH was Australia’s top achiever with won 4 Gold Statues and 1 Bronze.
- Gold: Production & Post-Production in Direction Campaign for FOXTEL’s Date Night, Bus, Karen & Karen Returns
- Gold: Production & Post-Production in Direction for FOXTEL’s Date Night
- Gold: Production & Post-Production in Direction for St Kilda Film Festival’s Every Second Counts
- Gold: Music & Sound in Use of Licensed Music for University of Western Sydney’s Deng Adut
- Bronze: Production & Post-Production in Direction for University of Western Sydney’s Deng Adut.
Australian agency winners:
McCann, Melbourne
- Gold: Verbal Identity – Tone of Voice for Seeing Eye Dogs Free Puppies Forever
- Bronze: Branded Entertainment – Experiential/Live Events for Melbourne International Film Festival The Emotional Trailer
- Finalist: Verbal Identity – Naming for Seeing Eye Dogs Free Puppies Forever
Leo Burnett Sydney
- Silver: Design – Product Design for Samsung brainBAND
- Silver: TV/Cinema/Online Film – Innovative Use of TV/Cinema/Online Film for Samsung Tab S2 Celebrity Tantrum
- Finalist: Digital – Innovative Use of Digital for Samsung brainBAND
- Finalist: Music & Sound – Music Adaptation – Song for Samsung Galaxy S7 The Anthem
- Finalist: The NEW – Media Innovation for Samsung Tab S2 Celebrity Tantrum
Leo Burnett, Melbourne
- Finalist: Design – Brand Identity – Local for Great Barrier Reef Foundation Brand Ecosystem
- Finalist: Digital – Use of Social Media for SPC Ardmona Preserved Memories
303 MullenLowe, Perth
- Silver: Radio & Audio – Home Furnishings/Appliances for IKEA Outdoor Chair
- Silver: Radio & Audio – Home Furnishings/Appliances for IKEA Umbrella
- Silver: Radio & Audio – Campaign for IKEA Umbrella, Sun Loungers & Outdoor Chair
- Bronze: Radio & Audio – Home Furnishings/Appliances for IKEA Sun Loungers
Saatchi & Saatchi Sydney, Sydney
- Silver – The NEW – Creative Technology for LandCruiser Emergency Network
S&S: Toyota LandCruiser reaches the parts of Australia mobile phones can’t
- Finalist – Non-Traditional – Automotive for LandCruiser Emergency Network
- Finalist – The NEW – Technology Development for LandCruiser Emergency Network
BMF Sydney
- Silver: Radio & Audio – Beverages for ALDI Australia Renberg Cider
- Bronze: Radio & Audio – Beverages for ALDI Australia El Toro Macho
- Finalist: Radio & Audio – Campaign for ALDI Australia El Toro Macho, Highland Earl Blended Scotch Whiskey & Renberg Cider
Clemenger BBDO Sydney
- Finalist: Branded Entertainment – Online Series for Whiskas Cat Hacks
Clemenger cat hacks its way into cat lovers hearts for Whiskas
GPY&R Brisbane, Brisbane
- Bronze: The NEW – Media Innovation for Australian Road Safety Foundation Life Saving Stickers
- Finalist: Poster – Public Service/Social Welfare for Australian Road Safety Foundation Life Saving Stickers
Innocean Worldwide Australia
- Finalist: Verbal Identity – Campaign Tagline/Endline for Hills Home Living There’s a Hills for Every Home.
Australian production winners:
Open Spaces Productions Perth
- Gold: Production & Post-Production – New Director for Drug Aware, Relationships
- Silver: Production & Post-Production – New Director for Drug Aware, Crime
- Bronze: Production & Post-Production – Direction for Drug Aware, Relationships
- Finalist: Production & Post-Production – New Director for St John Ambulance WA The Most Important Thing
Airbag, Melbourne
- Bronze – Branded Entertainment – Experiential/Live Events for Melbourne International Film Festival titled The Emotional Trailer
Goodoil Films, Sydney
- Finalist: Production & Post-Production – Direction for Commonwealth Bank When We Believe We Can
Guilty Melbourne
- Gold: TV/Cinema/Online Film – Campaign for BONDS The Boys Campaign Cricket, Talcum Powder, Trim, Showers, Swim & Impact
Heckler, Sydney
- Bronze – Production & Post-Production – Editing for Tiger Beer Wok
Revolver/Will O’Rourke, Sydney
- Bronze – Production & Post-Production – Direction for Old Spice Rocket Car
W+K’s new Legendary Man parodies fragrance ads for Old Spice
The Studio at SCA, Perth
- Bronze – Radio & Audio – Conceived & Produced by Station for Kinderling titled Bieber
The Sweet Shop, Melbourne
- Bronze – Production & Post-Production – Editing for Tiger Beer Wok
VCD + We, Sydney
- Silver – TV/Cinema/Online Film – Public Service/Social Welfare for Western Sydney University Deng Adut
- Silver – TV/Cinema/Online Film – Public Service/Social Welfare Campaign for Western Sydney University Deng Adut, Jay Manley, Melissa Chiu
Australian music & sound winners:
Eardrum, Sydney
- Silver: Radio & Audio – Campaign for DAB+ Shower, Guitar & Mood
- Silver: Radio & Audio – Direction for Gendercide campaign Womb Radio – Mother
- Bronze: Radio & Audio – Direction for DAB+ The Box You Can’t Beat -‘Shower
- Bronze: Radio & Audio – Direction for Gendercide campaign Womb Radio – Baby Bonnet
- Bronze: Radio & Audio – Use of Music for DAB+ Shower
- Finalist: Radio & Audio – Direction for DAB+ The Box You Can’t Beat – Guitar
- Finalist: Radio & Audio – Use of Music for DAB+ The Box You Can’t Beat – Guitar
Rafael May Music Sydney
- Silver: Music & Sound – Music Original – Song for Cadbury Marvellous Creations
Rumble Studios, Sydney
- Finalist: Music & Sound – Music Original – Score for Tourism Tasmania Tourism Tasmania Brand 2015
Song Zu, Sydney
- Finalist – Music & Sound – Music Original – Song for Samsung UHD Another World Awaits You
Barbara Levy, president of LIA, stated, “Nothing was taken for granted in the judging rooms. The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again. So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional. And the Grand LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”
15 GRAND LIAs were awarded:
- adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis – Premier Home Insurance Tiny Dancer
- Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints
- Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX Look Who’s Driving
- FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss Ma place est dans la salle Campaign
- HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach You’re alive. Do you remember?
- J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA for ING The Next Rembrandt
- McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider Survival Billboard
- McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin The Field Trip to Mars
- McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin The Field Trip to Mars
- PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay Up&Up
Prettybird director, Vania Heymann, on the Up&Up with Coldplay
- SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT The First Braille Smartwatch
- Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA for REI #OptOutside
- Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI OptOutside
- Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled McWhopper
View all the winners and finalists here.
The 2016 Of The Year Award winners were:
- Network of the Year: McCann Worldgroup
- Agency of the Year: McCann New York, New York
- Production Company of the Year: Framestore
- Post-Production Company of the Year: The Mill
- Radio & Audio Company of the Year: Produce Sound, Johannesburg
- Music & Sound Company of the Year: Factory, London
