London International Awards has announced its 2024 Creativity In B2B jury. The group of awarded creative talent will travel from five continents to meet in Las Vegas to view every piece of work entered in the Creativity In B2B competition. As there is no pre-judging, all rounds of judging take place on-site at the Encore @ Wynn Hotel, Las Vegas.
Presiding over the jury is Joji Jacob, regional chief creative officer SEA & North Asia, Havas. Jacob commented, “Take mainstream advertising, and multiply the degree of difficulty by ten, and what you get is B2B communication. If selling a car to a couple isn’t hard enough, try selling computers to a committee.”
LIA added Creativity In B2B to the festival in 2023. In its first year, Creativity In B2B awarded a Grand LIA top Serviceplan for AIZOME WASTECARE Industrial Waste – Certified as Skincare.
Jacob added, “I’ve judged LIA before, and I’m all the richer for it. LIA brings together the finest creative people from across the globe, gives them the time, space and the platform to look at and consider the work deeply, and then celebrates the best of it. In other words, looking at the best work at one of the best shows, I can’t wait.”
Barbara Levy, President of LIA, stated, “B2B advertising is sometimes called trade advertising. While it can be challenging, we have seen some very creative and impressive work from this competition since we started it a year ago. Creative B2B work makes it more fun for everyone – the consumer, the marketer and the creative people. In the end, everyone wins as it gives better business results. Under Joji Jacob, we know there will be lively discussions in the room to award the best work.”
LIA 2024 Creativity In B2B Jury:
- Joji Jacob, Regional Chief Creative Officer SEA & North Asia, Havas – Jury President
- Amy Carvajal, Chief Creative Officer, New York
- Tara Ford, Chief Creative Officer, The Monkeys, Sydney
- Nils Viktor Jacobsson, Creative Director, Uber, Amsterdam
- Merlee Jayme, Chairmom / Founder, The Misfits Camp, Makati City
- Waithera Kabiru, Digital Hub Lead (Africa), Diageo, Nairobi
- Sabaa Quao, Chief Creative Officer, Cossette, Toronto
- Eka Ruola, Chief Creative Officer, Nitro Group, Helsinki
- Jo Shoesmith, Global Chief Creative Officer, Amazon
- Gary Steele, Chief Creative Officer, DDB Group Aotearoa, Auckland
- Dr. Stephan Vogel, Chief Creative Officer EMEA, Ogilvy Germany, Frankfurt
Judging in Las Vegas commences on September 29 and will be completed on October 7, 2024. LIA is one of five global shows that is included in the WARC Creative 100 rankings.
For more information on the juries, categories and requirements, visit our website at: www.liaawards.com.