BMF’s first Aldi coup was to outdo McCann Manchester’s original campaign. Now, it’s outdoing itself.

You know what it’s like when you’re given someone else’s campaign idea to work on. Blecch. Apparently, BMF had a different response – Grrr.

If you’re going to do out there, you have to go all out. So Australia’s Bear and Trout trump the UK’s Champagne, no question.

Now BMF is outdoing its own work.

This week another ad appeared in the Aldi, Like Brands. Only Cheaper campaign.

Bread is worth its weight in Gold ad awards. Pay attention to the credits underneath the vid.

Credits:

Agency: BMF

Managing partner: Stephen McArdle

Executive creative director: Cam Blackley

Creative director: Alex Booker & Philip Sicklinger

Art director: Patrick Chambers & Alex Booker

Copywriter: Mark Carbone

Planning: Christina Aventi

Director: Jeff Low

Producer: Lucas Jenner

Production company: Rabbit Content

Post production: The Editors/White Chocolate

Agency producer: Mel Herbert

Editor: Bernard Garry

Music & sound production: Rumble Studios

DoP: Peter Eastgate

Group account director: Jonny Bucknall

Account director: Aisling Salmaggi

Account manager: Siena Shuttler & Katie Loverich

Client contact: Sam Viney