Last year a new theory emerged claiming that the earth could be shaped like a doughnut. It’s a weird and wonderful idea that opens up the possibility of other ardent wishes. Perhaps doughnuts might even be good for you. Krispy Kreme has never worried about the likelihood of doughnuts having health benefits, but it is celebrating World Doughnut Day on June 7.
Krispy Kreme has wholly embraced the idea of the earth being shaped like doughnut and is proposing the possibility of other joyful, ardent wishes – like meteors not having extinguished dinosaurs and the Bermuda Triangle being where things are found not lost. Krispy Kreme is a brand that’s dedicated to bringing the world joy in each of its freshly baked doughnuts and it believes the world would be a more joyful place if it was shaped like a doughnut. So agency, Lola MullenLowe, is making Krispy Kreme’s Doughnut Day wish come true with a campaign that celebrates doughnut earthers (and other wishful thinkers).
The result is a fun, millennial-friendly campaign, of three enticingly bizarre films that is running in 20 different markets – USA, UK, South Africa, Peru, Panamá, Puerto Rico, Guatemala, Nigeria, Dominican Republic, Korea, Japan, Australia, Thailand, Philippines, Russia, Taiwan, Turkey, India, Malaysia, Bangladesh and Myanmar.
The full campaign includes promotions, deals and giveaways.
“We can have some fun imagining what the world might be like if it were, indeed, shaped like a doughnut. But there’s no debating this: delicious, melt-in-your-mouth Krispy Kreme doughnuts make the world a better place. And celebrating with our fans on a global scale is even more fun,” explained Neil Gledhill, international chief marketing officer for Krispy Kreme.
Credits:
Agency: LOLA MullenLowe
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Tomás Ostiglia
Creative Director: Saulo Rocha, André Toledo
Head of Digital: Fred Bosch
Copywriter: Luis Giraldo
Art Directors: Felipe Antonioli & Camilo Jiménez
Global Account Director: Tom Elliston
Producers: Felipe Calvino & Diego Baltazar
Production: Landia
Director: Martin Rietti
Executive Producer: Nico Cabuche
Post Production: Exit
Client: Krispy Kreme
Chief Marketing Officer: Neil Gledhill
