Branded documentaries are hot right now in car advertising. How refreshing is it that Toyota has something more exciting in film. Love is a Trap is a high action drama short filled with love, sex, drama, suspense and mystery.
The film was produced by Seven Sunday Films for Toyota and its advertising agency, Delphys, in partnership with prolific Indonesian director, Hanung Bramantyo, director of two of the three highest grossing Indonesian films, Habibie & Ainun, (produced by Anirudh Mitra) and Ayat-Ayat Cinta.
Love is a Trap was filmed in Jakarta and Tokyo and features real-life Indonesian celebrity husband and wife, Rio Dewanto and Atiqah Hasiholan. It’s the story of a man desperately trying to unravel the mystery of his wife’s sudden disappearance. The closer he gets to his wife the further he seems to be from solving the puzzle, until a series of cryptic clues leads him to an unexpected rendezvous.
The 6.20 minute film was shot in under a week by Seven Sunday Films spearhead by producer, Anirudh Mitra. That included two days in Jakarta followed by two days in Tokyo. The shoot in Japan was guerilla style, with eight crews organised by Seven Sunday Films flying over from Indonesia.
Passion made the impossible possible on the film, according to Toyota Sienta client services director, Eka Nindhi Satria. “When I first got the client brief for this mini movie, the only thing that crossed my mind was – can we do this? A very tight deadline and mandatory shooting locations in Tokyo, with the only available shoot dates held during Golden Week holiday, not to mention transport availability, were just some of the obstacles. I can say that it was almost impossible.”
“Working with Seven Sunday Films is not only making this impossible project become possible but it was also fun and enjoyable,” he added. “They are amazing people with very strong passion that translated into creating an amazing movie.”
Credits:
Agency: Delphys
President director: Terada
Senior account director: Eka Satria
Account manager: Sally Kusumadewi
Account executive: Fresa Puthy
Art director: Vebrian Wijaya
Production Company: Seven Sunday Films
Director: Hanung Bramantyo
Producer: Anirudhya Mitra
Line producers: Wasisto Dibyo & Rofano Lubis
1st AD: Sylvia Widjaja & Mimbo
Production assistant: Giovanni Suteja
Executive producers: Rodney Vincent & Ajeng Vincent
Client: Toyota
Product: Toyota Sienta
Marketing Division Head: Anton Jimmi
Marketing Department Head: Evelyne
Marketing Section Head: Mayang Kinasih
Marketing Officer: Livia Christiane & Michelle Claudita Mulyono
