Amazon has opened a new store for customers to shop exclusively from US small and medium-sized businesses selling on Amazon. Amazon Storefronts lets customers shop a curated collection of over one million products, and deals from nearly 20,000 US small and medium-sized businesses, and learn more about some of those businesses through featured videos and stories.

One of those small businesses is featured in the company’s first national TVC, by UK agency, Lucky Generals, which also created the much applauded Amazon SuperBowl campaign, Alexa Loses Her Voice. The new ad’s power comes from its feel-good vibe, much of which is created using the classic rock hit, Let’s Work Together, by Canned Heat, with its lyrics, “Together we stand, divided we fall. Come on now people, let’s get on the ball. Let’s work together.”

The film itself is a montage of clips showing a small flower shop that is achieving a massive worldwide distribution, delivering orders made through Amazon while the shopfront is closed overnight. “With more than a million small and medium-sized businesses in the US selling on Amazon, the ad gives customers a glimpse into a real business on Amazon and how Amazon is actually a Big collection of Small,” Amazon noted in a statement.

“Since we started selling on Amazon in October 2016, our sales have nearly doubled. Due to our success, we have been able to hire new team members from our community, including full and part-time jobs,” said Holly Rutt, co-founder of Little Flower Soap Co, the company featured in the commercial.

“We believe that customers like to know the story behind what they’re buying. When there is worry about creating jobs, it’s reassuring for customers to know their purchases are helping sustain jobs in the US.”