It’s astonishing how much feel-good emotion can be packed into an ad about cardboard boxes on their delivery journey.
The boxes, though, are smiling. They’re singing a new version of Supertramp’s 1977 hit, Give a Little Bit. And they have the cutest human responses when they whoosh down a conveyor belt or get bumped together in the warehouse.
The ad is Amazon’s Christmas offering by UK agency, Lucky Generals.
Credits:
Agency: Lucky Generals
Production Company: Somesuch
Director: Nick Gordon
Post Production: The Mill
Editing: Final Cut
Music: Soundtree
Sound Design: 750 MPH
Media Agency: Initiative
