Sometimes the music running under your ads is just garnish. Sometimes it is undervalued. Los Angeles filmmaker, Omar Najam, has demonstrated the power of music to completely change an ad’s mood, even its message. He has changed Amazon’s ultra-cheery Christmas ad into a creep, spooky thriller by changing only the music. Lucky Generals’ original features The Jacksons’ upbeat pop song, Can You Feel It. Najam’s version features the foreboding theme music from Captain America: Winter Soldier.
I replaced the Amazon can you feel it commercial music with the theme from Winter Soldier pic.twitter.com/rXMcDGoWcJ
— Omar Najam (@OmarNajam) November 24, 2018
Here is the original:
Najam’s tweeted version is whooshing across the internet. It was viewed 1.61 times in its first weeks, with 66,577 likes and 26,276 retweets.
In a subsequent tweet, Najam explained his rationale:
Apparently, Najam’s view is shared by many:
It would seem that Amazon’s work practices need to be revamped worldwide:
In Amazon’s ‘hellscape’, workers face insecurity and crushing targets. [Sydney Morning Herald]
Peeing in trash cans, constant surveillance, and asthma attacks on the job: Amazon workers tell us their warehouse horror stories. [Business Insider]
