Amazon is spreading a message about the power of caring and love this Christmas. It’s the story of a theatre janitor whose vocal talent is discovered by his colleagues while he is singing during his …
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Amazon Christmas ad
Lucky Generals & Prettybird director, Melina Matsoukas: Amazon’s Christmas ad pits determination against Covid
November 3, 2020
There are Christmas stories that are told over and over. And then there’s this one for Amazon by Lucky Generals. It’s a Covid story, a timeless achievement story with a classic plot and a Christmas …
Omar Najam: Amazon’s Christmas ad – the horror version
November 29, 2018
Sometimes the music running under your ads is just garnish. Sometimes it is undervalued. Los Angeles filmmaker, Omar Najam, has demonstrated the power of music to completely change an ad’s mood, even its message. He …
Lucky Generals: Amazon’s singing cardboard boxes amp up the appeal of online Christmas shopping
November 6, 2017
It’s astonishing how much feel-good emotion can be packed into an ad about cardboard boxes on their delivery journey. The boxes, though, are smiling. They’re singing a new version of Supertramp’s 1977 hit, Give a Little …
Joint London: Amazon’s Christmas ad speaks up for “peace on earth and goodwill to all”
November 17, 2016
Amazon’s Christmas ad is a socio-political statement. It's superbly done. It's emotionally powerful. It couldn't have been released at a better time. The 1.20 minute film is the story of the friendship between a Christian vicar …