Luis “Tim” González has been promoted to chief creative officer of McCann Worldgroup Mexico after 7 years in the company and 20 within the industry. He joined McCann Worldgroup as VP at Commonwealth//McCann and subsequently acquired responsibility for MRM, a unit focused on technology, data, CRM and innovation.

During his career, he has collaborated with major global, regional, and local brands, such as Bimbo, Coca-Cola, Unilever, Nestlé, P&G, IKEA and General Motors, and has won 2 Envy Awards, the most important international recognition of General Motors. To this, he adds awards at Cannes Lions, Círculo Creativo, Clio, Effie, El Sol, FIAP, Gerety Awards, Ojo de Iberoamérica and The One Show, among other important festivals where he has also been a jury.

In the Mexican market, in the last 12 months, he managed the operation to reach its best season in terms of awards, adding 27 in 9 festivals inside and outside the country and in 2020 together with the team, he made the agency Number 1 in IAB.

Luis Machorro, Managing Director of McCann Worldgroup for Hispanic America, highlighted the trajectory of “Tim” stating that “we trust not only in his great talent to develop contemporary creativity, but also in his concern to generate business results for our clients. For example, he has been obtaining Effies in the Mexican market for 6 consecutive years with ideas that have helped brands earning a meaningful role in people’s lives.”

González, who also became co-chairman of the Creative Leadership Council of the network at the regional level in 2022, stated, “My focus will be on promoting integration and generating even greater mysticism and personality in one of the largest and most talented creative teams in Mexico. We have iconic brands that we will continue to grow, push and promote ideas that are based on innovation and technology.”