Lürzer’s Archive is looking for ground-breaking ideas. It will reward them with real money.

Even if you think that the world really doesn’t need any more advertising awards, you have to agree that one handing out prize money has merit.

“Winners at the Lürzer’s Grand Slam, as the new award is called, will not be presented with some old salad bowl or an ugly trophy symbolising this or that, but real money straight away. Not months or years later, after having won three gold lions and a grand prix, while working at that top-notch agency one always wanted to be part of,” Lürzer’s promises.

60% of all the entry fees will go directly to the winners. And there won’t be a gala to eat into the financial rewards,

“We think it is only fair to use real value to reward the creators of ideas that push the industry forward, whether the creators come from agencies, clients or production companies,” stated Christian Lürzer, chief executive officer of Lürzer’s Archive.

Lürzer’s Grand Slam is absolutely transparent about the earnings from submissions and will make them public in real time. Silver winners will receive two times higher prize money than bronze winners, while gold winners will receive three times higher prize money than silver winners.

All entrants who submit work to Lürzer’s Grand Slam will get a free Lürzer’s Archive subscription for one year.

Rosie Arnold, creative partner and head of art at AMV BBDO is president of the inaugural jury.

“The first test of how the creative community would react to the simple idea of an award that rewards its winners with prize money, was the call for the jury,” Lürzer’s notes.

“CEO Christian Lürzer and his team asked some of the most admired and highly decorated creatives worldwide to be part of the first Lürzer’s Grand Slam jury. Rosie Arnold of Abbott Mead Vickers BBDO liked the idea so much, she even agreed to be the president of the first jury. Within a few hours the people at Lürzer’s Archive were able to put together an international top-class jury.”

Their names will be announced within the coming weeks.

Simplicity first is the overall claim of Lürzer’s Grand Slam. Agencies can enter their work in five categories: film, print & outdoor, digital, direct and sound.

To enter the competition the submissions must have been aired anytime between January 1 2016 and October 15 2017. Entry fees start at €340 (AU$510) per entry.

Enter here.