MediaMonks does wild work. The creative digital production company works with and for advertising agencies, on projects like last year’s D&AD Black Pencil winner, Sweetie, and the Universal Typeface for Bic.

It won 23 Cannes Lions in 2014.

CHPA – DXM Labworks [case film] from MediaMonks Projects on Vimeo.

Now, it has launched a video content studio, Made.For.Digital.

The new studio will service advertisers throughout the world and will deliver content that it has developed from strategy, production and distribution to optimisation.

Victor Knaap, chief executive officer of MediaMonksm explained, “Lately we’ve noticed growing demand for social and mobile video content. While advertising agencies and brands still focus on big ad campaigns, their need for ‘always on’ content is starting to play a more significant role.

Destiny Planet View – Trailer from MediaMonks on Vimeo.

“To answer this need, we are launching an independent company dedicated to cater brands and agencies with high quality creative video solutions. With Jelle at the helm of Made.For.Digital, and Shoot2Share’s expertise being integrated in the company’s offering, we are armed with experience and creative drive to shake up the industry.”

What’s special about its work is that it merges creative, production and optimization into the finished content.

Jelle Kolleman, founder of Red Urban (part of the DDB portfolio since 2007) and most recently chief executive officer of user generated video platform, Shoot2Share, is chief executive officer of the new venture. “So much has been written about content driven marketing to date, but not many companies are actually maximising the opportunity. Our offering is not only about brilliant creative content, we are also focusing on different channels, devices, media, analytics and optimisation thereof. Our ambition is to become a one-stop-shop and an international go-to studio for video content.”

IKEA: Where Good Days Start Casevideo from MediaMonks on Vimeo.

Made.For.Digital already works with creative partners in UAE and Singapore and develops video content campaigns for Nescafé, KPN, Microsoft and Philips.

main image: Jelle Kolleman (l) and Victor Knaap (r)