A 30-minute infomercial. Yep, Ryan Reynolds’ humour rises to the fore again. The epic ad, that touts the brand’s US$15 per month premium plans, is a potpourri of content. It does include a lot of Ryan Reynolds extolling the virtues of Mint Mobile and a lot of mint green frames with offers, but also a selection of cheesy brand ads, an ‘80s workout with Tae Bo instructor, Billy Blanks; a segment called WaSEEMS Too Good to Be True; featuringWaseem Iqnaibi; a real Mint customer who has starred in past Mint commercials, a mini doco about foxes…
Well done, Maximum Effort. Making sure it doesn’t get ignored is a media buy that includes 16 networks and 226 airings.
Here’s a visual synopsis:
Mint Mobile MintfomercialRyan Reynolds Mint Mobile 30 minute adRyan Reynolds Mint Mobile Mintfomercial 30 minute
