Last Christmas’ bushfire memories. This year’s hardships. Community. Coming together. Christmas giving. A great kid. Emotion. It’s all there in Big W’s Christmas campaign by M&C Saatchi.
In the TVC, Big W helps a community of friends and neighbours bring one boy’s Christmas wish to life this year after his dad gave up Christmas with his family last year to battle the local bushfires.
The campaign reminds people that it’s time to replace this year’s woes with the lights, the anticipation, the friendliness and the joy of Christmas.
Avish Gordhan, executive creative director, M&C Saatchi, stated, “Any Christmas campaign is big, but this year we had an opportunity to do something different – a meaningful act rather than a traditional Christmas ad. This was a chance to bring on the good vibes of Christmas and we started by doing that for Jack and his family.”
Kristen Linders, general manager, marketing, BIG W, added, “The anticipation of the festive season is building, and at Big W we’re doing all we can to make preparing for Christmas a little bit easier for families.”
Big W’s Bring on Christmas TVC will be supported on TV, in radio, online, social, OOH, SEM and PR.
Credits:
Creative Agency: M&C Saatchi
Chief Creative Officer: Cam Blackley
Executive Creative Directors: Avish Gordhan & Mandie van der Merwe
Creative Director: Brendan Donnelly
Copywriter: Tom Bradbeer
Art Director: Laura Brown
Design Director: Simone Cherry
Group Head: Ben Greenslade
Senior Account Director: Laura Jones
Account Managers: Britta Fehn-Jeffery & Sean O’Shea
Account Executive: Brianna Morton
Integrated Project Director: Vanessa Millemaggi
Senior Strategy Director: Sabrina Douglas
Social Strategy Director: Emma Parsons
Strategist: Amy Grant
Senior TV Producer: Ros Payne
Production Company: Filmgraphics
Directors: Tourist
Producer: Anna Fawcett
Post Production: Resolution
Music and Sound Design: Song Zu
PR Agency: Red Havas Media Agency: Carat
Client: Big W
General Manager, Marketing: Kristen Linders
Head of Marketing – Creative at BlueDot: Carly Bowra
Marketing Manager: Mel McPherson
Head of Media Buying, Social Media and Public Relations: Fiona Harrop
Public Relations Manager: Michelle Bartolo
Social Media Manager: Alice Harrison
Marketing Coordinator: Aleksandra Knezevic
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